content marketing
Social media, multimedia, and community engagement for maximum results
Authentic stories.
Calls to action.
Case Study
Showing up, socially
CCA’s digital engagement strategy has expanded to focus on authentic storytelling through native features on social platforms, multimedia production, and user generated content. Projects directed under my leadership include AR filters, custom GIFs, Instagram Reels and Guides, and TikTok channel and expanding video content production by 450%.
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Incorporated more user generated content and community stories
Used new native features on apps, like Reels, Guides, GIFs, and AR filters
Increased video production by 450%
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Since January 2020: +23% followers, +133% impressions. +253% reach, +41% comments, +13% video views (1/20-1/22)
Since January 2021 with full-time social media manager Joyce Alcantara: +21% average engagement rate per post, +33% average likes; +66% average comments
Client
California College of the Arts
Year
Ongoing since January 2020
Role
Content strategist and director
Team
Joyce Alcantara
Nick Lea Bruno
Visual ASMR
Artist Interviews
Theory, practice, action
Case Study
Connecting, online and off
Case Study: Berkeley Art Museum and Pacific Film Archive
As the Marketing Communication Manger, my role expanded far beyond advertising—into education, community outreach, photography and videography, and museum technology.
Client
Berkeley Art Museum and Pacific Film Archive
Year
2017–2020
Role
Content strategist and producer
Watch & learn
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Watch & learn 〰️
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![Artwork by Miguel Novelo on the BAMPFA outdoor screen]()
Calls for artwork
On BAMPFA’s outdoor screen, we hosted student artwork by UC Berkeley Art Practice graduates, as well as work by Bay Area artists during the Way Bay exhibition.
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![A booth decorated with protest posters by Masako Miki at the Untitled, Art fair in 2019]()
Pop-up events
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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![SPELLLING performs at the FEELS 6 preview to a packed audience in the BAMPFA atrium.]()
Community collaborations
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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![Coordinator for this augmented reality storytelling project by UC Berkeley’s XR Lab about the museum’s new building.]()
AR storytelling
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Shaped canvas and pigment colored Harvey Quaytman’s experimental career, which is explored in this “great, short, documentary” (Daily Plinth).
Enter into the magical and mythical world of shapeshifters with artist Masako Miki.
Case Study
Writing history
I founded (im)material, a living archive of community stories for the San Francisco Art Institute, a storied Bay Area institution. The blog featured multimedia features on students, alumni, faculty, and staff.
